Guide to Creating Successful B2B Content in 2021

creating content

As we all know, content is king. Yet most B2B marketers struggle to leverage their content as an effective way to generate and convert leads. Part of the problem is that content marketing needs to align with the B2B sales cycle, which is longer than in B2C. Without a strong strategy, most B2B marketers end […]

Creating A Strong Buyer Persona That Actually Works​

creating a buyer persona that actually works

A buyer persona is a profile of your ideal customer, created based on several different types of data. Typically, companies establish a primary persona and then create secondary personas as well. These personas provide information that is reflective of both existing customers and ideal future customers.   Why Do You Need A Buyer Persona?​   […]

How To Increase The Conversion Rate In 2021

Lean how to use conversion rate

You probably hear all the time how important the series of conversion rates are that make up your business. But can perfecting the mechanics around each step in the funnel really bring your digital identity to the next level? Or is this just another one of those online marketing buzz words that feeds into internet […]

Learn How To Use Google Analytics To Your Benefit

Learn how to use Google Analytics

Google Analytics is virtually synonymous with website analytics. It’s an immensely powerful (and free!) tool that gives you a comprehensive snapshot of your site’s performance. Unfortunately, it’s far from intuitive, and many website owners struggle to gain meaningful insights from it — if they can even manage to get it installed. What else can you […]

Learn The Best Practices To Improve Cost Per Lead In Your Campaigns in 2021

Lead how to improve the cost per lead in your campaigns

As the saying goes, you need to spend money to make money. Of course, that doesn’t mean you have to break the bank to grow your business. Striking a balance between advertising costs and the revenue you derive from each customer is the key to a sustainable business. That’s why it’s important to know how […]

Utilize Google Reviews To Your Benefit

2021 guide to google reviews

When you are looking for information on a business, you almost always see what Google wants you to see first.   When you’re looking for a new hairdresser, plumber, or babysitter, the first thing you do is search for one in Google, which presents you with a list of choices. For most people, this includes […]

Ultimate Guide to Facebook Ads Manager​

guide to using facebook ads manager

Congratulations, you’ve found it! The ultimate guide to Facebook Ads Manager. This guide is meant for beginners, but it also contains some advanced info that you can look over now and come back to later when you’re a little more familiar with the app.   What is Facebook Ads Manager?​ Facebook ads manager lets you […]

The Ultimate Guide to Email Marketing

guide to email marketing

Email may be old, but let us assure you one thing:   Email is NOT dead.    It’s come a long way since chain mails and text-only messages. Now, email offers a beautiful and effective means of communication, despite the ever-rising popularity of chat apps and social media.    Marketers have capitalized on email’s communicative […]

Learn How To Create The Ultimate Marketing Strategy In 2021

creating a marketing strategy

As the saying goes, success is 90% preparation and 10% perspiration, and nowhere is that more real than in the world of business. Launching and growing your business can technically be done without a marketing strategy, but you won’t get the profitability and efficiency you need to make it sustainable. That’s because marketing is a […]

The 6 Different Survival Needs & How We Used Them To Get You Here

The 6 Different Survival Needs & How We Used Them To Get You Here

We are going to let you in on a secret.   As marketers first, we know the most powerful messaging that people listen to and remember has to do with survival. And, it is not a choice… the human brain is wired to lookout for survival. That is why before we could write something for you, […]