Top B2B Growth Hacks On LinkedIn
LinkedIn is the number-one platform for B2B marketers, and for good reason: unlike on other social networks, people are browsing LinkedIn with the intention to hustle. They’re in the mindset to grow as professionals and build their business. This means you don’t have to cut through the noise of cat photos and dance videos! However, […]
Social Spotlight Series: @puravidabracelets
There are lots of Instagram profiles. Few stand out. There are over 1 billion total Instagram accounts, but very few of them manage to capture our imagination while demonstrating the incredible potential of this platform. We’ve decided to start highlighting accounts that stand out in our feeds so we can share insights about what […]
Guide to Creating Successful B2B Content in 2021
As we all know, content is king. Yet most B2B marketers struggle to leverage their content as an effective way to generate and convert leads. Part of the problem is that content marketing needs to align with the B2B sales cycle, which is longer than in B2C. Without a strong strategy, most B2B marketers end […]
Social Spotlight Series: @33acresbrewing
There are lots of Instagram profiles. Few stand out. We’re back with another social spotlight, this time of an artisan brand with dual in-person and e-commerce offerings: 33 Acres Brewing. Craft beer is an enormous industry with a highly social component, and this brewery also accompanies a coffee shop — America’s favorite destination for […]
Creating A Strong Buyer Persona That Actually Works
A buyer persona is a profile of your ideal customer, created based on several different types of data. Typically, companies establish a primary persona and then create secondary personas as well. These personas provide information that is reflective of both existing customers and ideal future customers. Why Do You Need A Buyer Persona? […]
Social Spotlight Series: @sharpie
There are lots of Instagram profiles. Few stand out. Welcome to the next installment of our Social Spotlight Series! We’re excited to share the accounts that stand out in our feeds and our thoughts about what makes them successful. Our Social Spotlights focus on Instagram accounts that illustrate valuable lessons for entrepreneurs, influencers, marketers, […]
7 Tips And Tricks For Instagram Bio To Boost Your Growth
When it comes to spreading influence on Instagram, it all starts with your bio. Many make the assumption that creating a bio is a simple and straightforward process that doesn’t require much thought, but this is totally incorrect. When you create an Instagram, there’s a substantial amount of strategy and creativity needed. Recent research […]
Social Spotlight Series: @cleanjuice
There are lots of Instagram profiles. Few stand out. Continuing on our quest to learn from Instagram’s biggest tastemakers, we’re back again for another installment of our Social Spotlight Series. So far, we have combed through hundreds of profiles to highlight accounts and demonstrate the practices that have made them a success. Our Social […]
Discover The Power Of Social Proof And How To Use It Effectively?
The days of traditional marketing are behind us. Today, people are spending more and more time online, especially on social media channels. Because of this, we have to adjust our marketing techniques and one of the best ways to market to the social media crowd is through social proof. What is Social Proof? To […]
Social Spotlight Series: @netflix
There are lots of Instagram profiles. Few stand out. Welcome back to the next installment of our Social Spotlight Series! We’re continuing to highlight accounts that stand out in our feeds so we can share insights about what makes them successful. Our Social Spotlights focus on Instagram pages that have valuable lessons for marketers, entrepreneurs, […]